Never has so much been bought over the internet. And it's no wonder, after all, all the facilities that this type of purchase offers are increasingly appreciated. Mainly by consumers who see this type of purchase as a way to meet their needs.
And, if you have plans to invest in an e-commerce in 2020, this post was made for you. Today we will talk a little more about what are the e-commerce trends for 2020. Were you curious to know what these trends are? So keep accompanying us and happy reading!
Chatbots like you've never seen
It doesn't matter if we are talking about physical or virtual businesses, serving customers in a friendly and efficient way will always be a hallmark. In addition, of course, to being a crucial point with regard to public loyalty. For this, chatbots have become an excellent tool with regard to good public service.
And, for the year 2020, the promise is that they will continue to be highly effective in their service actions. Also contributing to reduce bureaucracy in some of the customer service activities. The trend is for chatbots to be able to respond in an increasingly advanced way to user queries, causing their issues to be resolved quickly.
Agility in logistics
Usually, those who prefer to shop online do so precisely because they want to benefit from the advantages that this type of purchase offers. And one of these advantages is, of course, the possibility of having agility at the time of delivery. Thus, one of the e-commerce trends in 2020 comes precisely in this direction: improvement in delivery logistics.
Relying on a single delivery system, such as Correios, is no longer proving to be a good option for e-commerce. As a result, many have already started looking for alternative ways to deliver their products, which may even extend to picking up products in the physical store or at specific points.
Application investment
Think about your experience as a user: would you rather go to a website or download an app to shop online? Surely you will choose the second option. And, believe me: a large part of the public that makes purchases online also prefers to do so through an application.
After all, applications make the process of online shopping in e-commerce much easier. Besides being extremely intuitive. As a result, this is another e-commerce trend for 2020: investing in the creation of an application for the virtual store.
bet on videos
The use of videos is proving to be one of the biggest e-commerce trends for the year 2020. And it's no wonder, as this digital tool is one of the most engaging on the most diverse platforms, including social networks.
Therefore, it is essential that videos become part of e-commerce advertising strategies. That way, more potential customers will be reached, which also increases the chances of converting interest into sales.
For more tips like these, keep accompanying us!
Jun 16, 2023 8:04:49 PM | Trends
Never has so much been bought over the internet. And it's no wonder, after all, all the facilities that this type of purchase offers are increasingly appreciated. Mainly by consumers who see this type of purchase as a way to meet their needs.
