In this edition of our "Founder of the Week" series, we have the pleasure of introducing Marjorie Spitalnik, the visionary entrepreneur behind "Little Rebels". Marjorie's journey into entrepreneurship is not just a story of business creation but a tale of empowerment, education, and the pursuit of gender equality.
What motivated Marjorie to start "Little Rebels" was her determination to address a critical gap in education and representation. She noticed the dearth of women's stories in her daughter's textbooks and decided to take matters into her own hands. Marjorie's entrepreneurial journey began when she embarked on a mission to teach her daughter about iconic women in history by creating a plush doll collection featuring these remarkable figures.
Identifying a market need is at the heart of any successful business venture. Marjorie discovered her market opportunity when she couldn't find suitable resources to educate her daughter about women's achievements. Realising there was a widespread gap, she leveraged her expertise in toy design to develop an educational toy line that would inspire young minds.
Early in the company's development, Marjorie faced a significant challenge—widespread skepticism. Many believed that a woman-led venture in the toy industry wouldn't succeed. Major retailers initially rejected her vision. However, Marjorie's unwavering passion and dedication kept her going. She used feedback to improve her products and eventually secured placement with major retailers like Macy's.
When assembling her team, Marjorie looked for a shared passion and a united mission. Little Rebels thrives on the dedication of a team committed to empowering future generations with the stories of remarkable women.
The long-term vision for Little Rebels is clear—to represent women from all backgrounds, cultures, and ages. They are expanding their product line to include books, board games, TV shows, and more, all with the aim of fostering gender equality and education.
For Marjorie, resilience is the most crucial skill for an entrepreneur, as it enables one to overcome obstacles and keep moving forward.
Marjorie's motivation as an entrepreneur is rooted in the potential to make a real impact in the world, particularly in the realm of gender equality.
Her advice to aspiring entrepreneurs? Don't wait for perfection, trust your instincts, and don't let the fear of others deter you from pursuing your dreams.
Marjorie Spitalnik and Little Rebels are on a remarkable journey to rewrite history and inspire a new generation.
Visit www.wearelittlerebels.com to explore their mission and connect with them on social media @wearelittlerebels. If you would like to be part of this journey and invest on the company visit their We Funder page. Thank you for joining us in celebrating Marjorie Spitalnik as our "Founder of the Week."