Before opening a startup, it is essential to validate your idea, that is, to verify if it is really viable in the market. In addition, validation is an interesting process because it can make your imagination flow and, with it, insights that can improve the design of your company or your product.
Aware of the importance of this for opening your venture, we created this content to present five steps to validate your startup idea. Check out!
One of the first things you need to do is profile your customer, that is, the person who will purchase your product/service.
To profile your potential customer, consider knowing: age, purchasing behavior, professional occupation, social class, among other information that will help you to design a product that is accepted by the market and that has a high consumption power.
Customer profiling is the best way to test your product's market acceptance.
2. Understand your client's problem/pain
Understanding the customer's problem/pain is also essential to validate your business idea.You need to ask some questions before launching your business with the aim of designing a product that is really capable of solving the customer's pain/problem.
For example, in the case of a legal entity, be creative and seek to know its gaps/problems to offer the ideal solution.
3. Value of your product/service
It is important to ask yourself in the process of validating your startup idea: what is the value of your solution for your client, who can be a legal entity or an individual?
In other words, it is essential that you understand the importance of your solution to the market. This is what can improve your marketing and, consequently, your success.
By designing the value of your product/solution, you can win customers.
4. Understand the power of your solution
Drawing the power of your solution is essential to validate your business idea. In other words, it's critical that you understand how your solution will work and how it will help the intended audience.
For example, how will it help the customer solve their problem? How will it work? What differentiates you from the solutions that other companies offer? Bearing this in mind, you can develop an innovative product/solution, capable of standing out in the market.
5. Market research
Deeply studying the market to which your solution is linked is essential not only to map your opportunities, but also to identify your threats, that is, the number of companies that supply the same product as yours, among other information.
By deeply researching your potential market, you will be able to design a differentiated business that impacts the life of the customer you want to reach.
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